Things to consider when selecting a banner

• What catches the eye is movement and color.

• Too many colors make it busy and harder to read.

• You want contrast. Example, oranges and reds tend to blend where a dark blue and yellow are crisp and sharp.

• You want bold, large-scale graphics/lettering. Small details will not be noticed on a moving banner.

• People are wowed by large scale.

• Things get very small very fast as distance increases. If you want it to be visible and readable along a highway, it needs to be big.

• Small lettering is not very readable. There is the problem of distance from the banner and then the banner is moving.

• Dates limit the usefulness of the banner to that year. Undated and you can use from year to year.

• From the backside, lettering is in reverse. People can often still read the reversed lettering if the words are short and bold.

• You could have a color theme and use banners of differing scales (16’ x 4.5’; 13’ x 2’; 6’ x 2’; etc.) in different locations. Using smaller banners with no lettering reduces costs and enables you to cover more locations.